Yesterday, my boss, Rita, told me about a new program through Comcast. It sounds remarkable — Comcast is offering internet service, at just $9.95 a month, to any household with a child in the free lunch program. Of course, the household must be in an area where Comcast has service. (Call 1-866-928-9135 to find out if Comcast services your area.)
Comcast also promises NOT to increase the monthly fee and NOT to charge for any equipment rental — just the monthly rate of $9.95 +tax. The program, called “Internet Essentials,” also offers participants a low-cost $150 computer and FREE internet training. For more information, check out http://internetessentials.com. You can also get brochures and posters advertising the program, as well as teacher-specific information, by registering at http://www.internetessentialspartner.com/Login.aspx.
One of the largest economic divides in the 21st century is access to the internet, and this program could really put a dent in that problem.
Of course, most people immediately ask, “Why is Comcast doing this?” There are a lot of reasons this program will benefit Comcast as a business — first off, it’s great marketing that paints Comcast in a very positive light. And a marketing strategy like this could help get Comcast into new areas. Also, much like Apple’s push into schools, Comcast could be creating lifelong brand loyalists.
No matter the reasons, I’m extremely excited that many of our students will now finally be able to get access at home. I’m rarely one to advertise corporations, but we’re sending brochures about the program home with all of our high school students today.